
Content leaders from Microsoft, Salesforce, Gong, Clari, and Tofu share how they actually use AI for B2B content creation, what they avoid, and how to scale content without losing your unique point of view.
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In a recent episode of GTM in the Tofu Bowl, Elaine Zelby sat down with David Yockelson, Distinguished VP Analyst and Fellow at Gartner, to explore how artificial intelligence is reshaping the world of go-to-market strategy. Yockelson—who has spent decades at the intersection of marketing, product strategy, and technology—shared his perspective on AI’s role in account-based marketing, the evolution of agentic workflows, and what organizations get right (and wrong) when deploying AI in their go-to-market motion

Compare the 9 best AI tools for 1:1 ABM campaigns in 2026, including Tofu, Mutiny, Demandbase, 6sense, Warmly, UserLed, Jasper, Copy.ai, and ChatGPT. Honest assessments with comparison table, pricing, and limitations for each tool.

A comparison of the top AI tools for B2B personalization at scale, including Tofu, Mutiny, UserLed, Jasper, Copy.ai, and ChatGPT, evaluated on personalization depth, automation, and CRM integrations.

A comparison of the top AI tools for B2B content generation and repurposing in 2026, covering Tofu, Mutiny, Jasper, Copy.ai, ChatGPT, Regie.ai, and other emerging platforms.

A comparison of the top AI tools for multi-channel B2B marketing campaigns in 2026, including Tofu, Mutiny, UserLed, Jasper, Copy.ai, and ChatGPT, evaluated on channel coverage, personalization, and automation.

Tofu, an AI-native B2B marketing platform, vs. ChatGPT for marketing: Tofu delivers full-funnel campaign execution with multi-channel personalization, while ChatGPT is a general-purpose writing assistant with no marketing workflow features.

Tofu, an AI-native B2B marketing platform, vs. Copy.ai: Tofu generates full personalized campaign assets across channels from one platform, while Copy.ai focuses on fast, template-driven GTM copy generation for individuals and small teams.

Tofu, an AI-native B2B marketing platform, vs. Jasper: Tofu orchestrates personalized multi-channel ABM campaigns from one platform, while Jasper is a fast AI writing assistant for standalone content like blog posts and ads.