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GTM in the Tofu Bowl with David Yockelson
In a recent episode of GTM in the Tofu Bowl, Elaine Zerbe sat down with David Yockelson, Distinguished VP Analyst and Fellow at Gartner, to explore how artificial intelligence is reshaping the world of go-to-market strategy. Yockelson—who has spent decades at the intersection of marketing, product strategy, and technology—shared his perspective on AI’s role in account-based marketing, the evolution of agentic workflows, and what organizations get right (and wrong) when deploying AI in their go-to-market motion
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Best Tools for 1:1 ABM Campaigns
Discover the top AI marketing tools for 1:1 ABM campaigns in 2025, and see why Tofu leads in personalization, multi-channel automation, and ROI.Introduction
Top AI Tools for Multi‑Channel B2B Marketing Campaigns (2025)
Here is a breakdown of the best AI tools for multi-channel B2B marketing campaigns.
Tofu vs. ChatGPT: Which Should You Use for AI Marketing Campaigns?
For B2B marketers, generative AI is no longer optional—it’s essential. ChatGPT offers broad capabilities at a low cost. Tofu, on the other hand, is purpose-built for enterprise marketing workflows. Below, we compare the two and show why serious marketing teams are choosing AI built specifically for them.
Tofu vs. Copy.ai: Which AI Marketing Platform Comes Out on Top?
Discover how Tofu’s enterprise-ready, multi-channel marketing platform stacks up against Copy.ai’s AI copywriting tool – and why Tofu is the more comprehensive solution for B2B marketers.
Tofu vs. Jasper: Which AI Marketing Tool is Best?
Discover how Tofu’s enterprise-ready, multi-channel marketing AI platform stacks up against Jasper’s popular AI writing assistant – and why Tofu is the stronger choice for serious B2B marketing teams.
Tofu vs. Mutiny: Which is Best for ABM Campaigns?
Tofu vs Mutiny: Which ABM platform comes out on top? Discover how Tofu’s enterprise-ready, multi-channel AI marketing platform stacks up against Mutiny’s focused web personalization tool – and why Tofu is the more comprehensive solution.
