Tofu for
Re-Engagement

Revive Closed-Lost and Stalled Deals at Scale

Tofu automatically re-engages dormant accounts with fresh, personalized outreach based on what's changed since they went dark.

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Revive Closed-Lost and Stalled Deals at Scale

When a lead downloads a guide or fills out a form, Tofu instantly triggers a personalized nurture workflow based on their interest and profile.

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Deals go cold. Signals bring them back.

When a deal sits closed-lost or inactive for 60+ days, Tofu automatically detects re-engagement signals website revisits, leadership changes, funding news, or new champions joining the account.

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Research what changed automatically.

Tofu’s research agent analyzes what’s different since the deal went dark. It combines CRM history and past engagement with fresh external signals like company news, hiring trends, competitive movement, and technographic updates.

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Personalized outreach, built for every account.

Based on new context, Tofu generates a tailored re-engagement campaign — including multi-step emails, a 1:1 landing page, LinkedIn messages, and call guidance.

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Launched everywhere. Nothing left manual.

Tofu pushes the full campaign directly into Outreach, Salesloft, HubSpot, and Marketo. Emails are sequenced, LinkedIn messages staged, and landing pages shared automatically with your team.

Tofu unlocks a new operating model for our team. Cross-functional groups align on the brief and messaging and then Tofu creates personalized content for each segment and executes everything from one place.
Matt Serna
CMO (former), Replicant
Tofu gets us to 80% on any content need instantaneously. It's made our entire team so much more efficient and really sped up time to market and time to campaign launch. I think the most surprising and hidden ROI has been that last quarter we had zero requests for new headcount which has never happened before.
Natalie Ryan
AVP Global Marketing Operations
Instead of spending my day writing blog posts, I have time to expand what I do and focus on more strategic stuff, which is really great.
Jeremy Fuchs
Marketing Content Manager
In Q1 of this year, we created over 200 landing pages just for Open Opportunities. We tracked closed won deals and 10 were tied directly to the landing pages and assets that were created with Tofu.
Eric Koch
Director of Account Based Marketing at Unanet
Being able to do ABM at scale, and the fact that Tofu integrates with Marketo has been incredible for us. On top of that, every single email has had higher open and click-through rates!
Helena Parsonage
Senior Manager, Demand Gen and ABM
TOFU hasn’t just changed our content strategy; it’s redefined our ABM operations. The possibilities of what we can achieve now seem limitless.
Ally Paul
Senior Global Account Based Marketing Manager

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