10 Predictions for Generative AI x B2B Marketing in 2024
Here’s our recap of the biggest trends from 2023 and some of our top predictions for 2024.
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A Step by Step Guide to Content Repurposing
Effective repurposing involves more than just reformatting an old piece of content. Here's a step by step guide with some real world success stories.
Unleashing the Power of Content Repurposing with AI
Content Repurposing is proven to be one of the most effective B2B marketing strategies. With new AI tools supercharging every step of the repurposing flow, marketing teams can repurpose more efficiently than ever before.
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Jon Miller AMA: AI in B2B Marketing with Demandbase
Jon Miller co-founded Marketo, one of the most successful marketing automation platforms, and is now the CEO of Demandbase, a trailblazing account-based marketing company.
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Bernd Leger AMA: Navigating Industry Shifts at Cornerstone OnDemand
Bernd Leger, the CMO of Cornerstone OnDemand, shared his rich insights on the evolution of the marketing industry, the innovative use of technologies, and his views on the potential of AI in marketing.
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Jason Grunberg AMA: Embracing AI in Personalization at Bluecore
Jason Grunberg has built a remarkable career in marketing with over two decades of experience, currently serving as the CMO of Bluecore, a leading retail marketing platform.
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Puja Rios AMA: Campaigns by Industry at Frame.io
Frame.io's acquisition by Adobe for $1.28 billion in 2021 offers ample testament to the role that focused sales and marketing efforts can have on a company's growth trajectory.
Carol Meyers AMA: Navigating Multi Product at Rapid7
Having been through 4 IPOs and now sitting on numerous boards and advising many companies, Carol had some great anecdotes, tips and tricks to share.
Tricia Gellman AMA: Building a Lasting Brand at Drift
In the early days of any company, you have to focus on building your brand and acting bigger than you are. This means investing in content, social media, PR and other channels the way a bigger company would.
