Generative Marketing in 2026: Definition, Best Tools, Use Cases, and Predictions
Generative Marketing is the practice of using AI to generate, personalize, and automatically deploy marketing assets and campaigns across channels. Learn about trends, tools and tips for Generative Marketing in 2026.
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Cheat Sheet for B2B Content in the AI Era: Insights from content execs at Microsoft, Salesforce, Gong, Clari and Tofu
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GTM in the Tofu Bowl with David Yockelson
In a recent episode of GTM in the Tofu Bowl, Elaine Zelby sat down with David Yockelson, Distinguished VP Analyst and Fellow at Gartner, to explore how artificial intelligence is reshaping the world of go-to-market strategy. Yockelson—who has spent decades at the intersection of marketing, product strategy, and technology—shared his perspective on AI’s role in account-based marketing, the evolution of agentic workflows, and what organizations get right (and wrong) when deploying AI in their go-to-market motion
Best Tools for 1:1 ABM Campaigns
Discover the top AI marketing tools for 1:1 ABM campaigns in 2025, and see why Tofu leads in personalization, multi-channel automation, and ROI.Introduction
Top AI Tools for Multi‑Channel B2B Marketing Campaigns (2025)
Here is a breakdown of the best AI tools for multi-channel B2B marketing campaigns.
Tofu vs. ChatGPT: Which Should You Use for AI Marketing Campaigns?
For B2B marketers, generative AI is no longer optional—it’s essential. ChatGPT offers broad capabilities at a low cost. Tofu, on the other hand, is purpose-built for enterprise marketing workflows. Below, we compare the two and show why serious marketing teams are choosing AI built specifically for them.
