Golioth Goes From Lean Team to Marketing Machine
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Scaling a 1-Woman Show
As the sole marketer at Golioth, an early-stage IoT development platform, Ariana Faustini faced the daunting task of maximizing her time and resources to achieve ambitious marketing goals. Balancing numerous priorities and projects, Ariana struggled to find the time to create customized content for targeted campaigns, a process that would typically take her up to 10 days for just 20 landing pages. This manual approach to content creation was both time-consuming and also unscalable. Ariana knew that to succeed as a one-person marketing team, she needed to find a solution that would allow her to automate tasks and scale her efforts without compromising on the quality of her work.
Sophisticated Marketing, Simplified
By leveraging Tofu's AI capabilities, Ariana was able to transform Golioth's marketing efforts and achieve results that would have been impossible with her previous manual approach. In just one hour, she generated 20 customized landing pages tailored for individual accounts in the waste management industry, a task that would have taken her at least 10 days using traditional methods. This significant time savings allowed her to focus on other critical aspects of her role, while still delivering highly targeted content to her audience. Tofu's ability to create snackable, bite-sized content from long-form thought leadership pieces and developer content has also been a game-changer for Golioth. By feeding Tofu a large volume of content, they can quickly generate quotes, social media posts, and website content without having to manually sift through the material herself.
I don't have the budget, I don't have the sales team, I don't have the content team to deliver all the things that the Tofu platform has delivered in one single platform.
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Driving Results and Engagement
The results speak for themselves. A personalized SDR email campaign created using Tofu achieved an impressive 65% open rate, nearly double the 35% open rate Golioth typically sees with manually written emails. This increased engagement has been a game-changer, allowing them to achieve a level of marketing sophistication that would have been impossible given limited time and resources. By automating content creation and personalization, Tofu has allowed Ariana to scale her efforts exponentially, delivering results that rival those of much larger marketing teams. For Golioth, Tofu's specific focus on marketing and its ability to inherit their sets it apart from other AI tools like ChatGPT. This specialization ensures that the content generated by Tofu is not only high-quality but also tailored to the specific needs of marketers.
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