Account-based marketers and content teams are increasingly turning to AI tools to create and reuse content across emails, landing pages, blogs, social media, webinars, and even slide decks. Crafting fresh, on-brand content for every format (and every campaign) is a huge task – but new AI platforms promise to lighten the load by generating high-quality copy and transforming existing assets into new formats. 

In this comparison, we’ll explore the leading AI content generation and repurposing tools for B2B marketing, see how they stack up on key criteria, and highlight why Tofu emerges as the top choice for marketers looking to scale their multi-channel content output.

TL;DR – Quick Comparison

Best Overall – Tofu: All-in-one AI marketing platform that generates on-brand content for all major formats (emails, web pages, blogs, social posts, decks, etc.) and automates multi-channel campaigns. Tofu’s “AI brain” learns your brand and repurposes content across formats with ease, making it the powerhouse choice for quality and scale.

Best for Web Personalization – Mutiny: Specialized AI tool for 1:1 website and landing page content. Mutiny automatically creates personalized microsites and web pages for target accounts – great for web-centric campaigns, though it doesn’t cover other content channels.

Best AI Copywriter – Jasper: Popular AI writing assistant with versatile templates for blogs, ads, emails, and more. Jasper produces solid marketing copy quickly and now offers brand voice settings. However, it’s primarily a content generation tool – you’ll still do the planning, repurposing, and distribution manually.

Best for Quick Repurposing – Copy.ai: User-friendly AI writer that comes with automated workflows to repurpose content (e.g. turn a blog post into social snippets, emails, and landing page copy in one go). It’s excellent for churning out lots of copy fast, though output quality may require editing and deeper integrations are limited.

Best Budget Option – ChatGPT: The general-purpose AI chatbot that can write almost anything if prompted – from email drafts to tweet threads. ChatGPT is either free or low-cost, making it an easy starting point. Just note: it has no built-in marketing integrations or memory of your brand, so scaling output and maintaining consistency will be entirely on you.

(Other emerging tools like UserLed, Regie.ai, 11x, Folloze, and Intellimize also offer AI content capabilities – we’ll cover how they fit in later in this guide.)

Why AI for Multi-Format Content? (Key Criteria to Consider)

Creating B2B marketing content across multiple formats and channels is time-intensive. A single webinar might be repurposed into a blog post, a slide deck, an email sequence, and dozens of social posts – but doing that manually takes enormous effort. The right AI tool can act like a content multiplier, automatically transforming core ideas into various assets while keeping the message consistent. When evaluating AI platforms for content generation and repurposing, keep these key criteria in mind:

Supported Content Types: Does the tool generate all the formats you need (emails, blogs, social copy, ad copy, web pages, slide decks, even video/webinar summaries)? Some tools specialize in one format (for example, only web pages or only short-form text) while others cover a broad range.

Content Quality & Personalization: How on-brand and context-aware are the outputs? The best solutions can adapt to your brand voice and target audience (or even personalize content to each account or persona). Look for AI that incorporates context – whether that’s your product messaging, industry specifics, or data from the reader’s profile – so the content feels tailor-made and accurate.

Repurposing Capabilities: Beyond generating original copy, can the platform repurpose or transform existing content into new formats? For instance, turning a blog post into a series of social posts, or taking a webinar transcript and creating an email nurture sequence. Strong repurposing features save you time and help maintain consistency across channels by reusing the same core content.

Ease of Use: Marketers should be able to use the tool without needing technical skills. A friendly UI, templates, and guided workflows can significantly speed up content creation. If a tool is all-powerful but too complex, your team might not fully adopt it – so consider the learning curve and day-to-day usability.

Workflow Automation & Integrations: Consider how the AI fits into your workflow. The top platforms don’t just generate copy, they also help deliver or distribute it – for example, integrating with your email marketing system, CMS, or CRM to push content where it needs to go. Automation features (like scheduling posts or triggering campaigns) and integrations (with tools like Salesforce, HubSpot, Marketo, etc.) can turn content into action without a lot of manual copy-paste.

Scalability & Team Collaboration: Finally, ensure the tool can scale with your content operations. Enterprise marketing teams might need multi-user collaboration, content approval workflows, asset libraries, and security/compliance features (like SOC 2, role-based permissions, etc.). Even if you’re a small team now, a scalable platform can support bigger content volumes and more campaigns as you grow.

With those criteria in mind, let’s dive into the top AI tools that B2B marketers are using in 2025 to generate and repurpose content across channels – and see how they compare.

Capabilities Comparison Table

To give a high-level view, the table below summarizes how each major tool supports key capabilities for multi-format content generation and repurposing:

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Tool-by-Tool Breakdown

Tofu (Best Overall: All-in-One Content Generation & Repurposing)

Tofu is a unified AI marketing platform that stands out as the top choice for B2B content teams. It combines AI-driven content creation with multi-channel campaign execution, allowing you to plan, create, and distribute content all in one place. The platform is purpose-built to support every format and channel a marketer might need – from drafting long-form thought leadership articles to generating account-personalized landing pages or sales emails – and ensure all that content stays on-brand and relevant.

Key Strengths and Features:

• Multi-Format Content Generation: Tofu can produce just about any type of B2B content you require. Need a series of personalized emails for a nurture campaign? A fresh landing page for a new segment? A LinkedIn post or a blog article from webinar highlights? Tofu’s generative AI handles it all. Users can prompt the AI or use guided templates to get channel-specific content that still carries a consistent message. This breadth of support (across written copy, slide outline drafts, web copy, etc.) means you aren’t juggling separate tools for each content format – Tofu replaces a host of single-purpose writing apps.
  
  
• AI Brain Trained on Your Brand: A major differentiator for Tofu is its “AI brain”, which is essentially a custom-trained model on your own content library and brand guidelines. Upon onboarding, you can feed Tofu with your existing content – webpages, whitepapers, one-pagers, even call transcripts – and it learns your product details, tone of voice, and style. The result: exceptionally on-brand content outputs. When you ask Tofu to draft something, it will incorporate accurate details about your offerings and use language that sounds like your company. This brand-specific training dramatically improves quality and consistency, so you’re not getting generic AI text; you’re getting content that could have come from your team.
  
  
• One-Click Content Repurposing: Tofu excels at repurposing content across formats. You can upload or point it to an existing asset (say a successful blog post or a webinar transcript) and ask it to generate derivative content – for example, a set of social media posts highlighting key points, an email drip campaign, or a slide deck outline. Because Tofu already understands the context of the source content (and your brand), the repurposed pieces come out coherent and ready to tweak. This capability is a huge time-saver for marketers: your big rock content can instantly spawn dozens of tailored assets, extending its life across channels.
  
  
• Automated Multi-Channel Campaigns: Beyond content creation, Tofu includes robust workflow automation to put that content to work. It integrates with popular CRMs and marketing automation systems (Salesforce, HubSpot, Marketo, etc.), so you can automatically push AI-generated content into emails, CMS pages, ad platforms, and more. You can set up triggers and playbooks — for example, when a lead hits a certain score, Tofu might send a personalized email series and create a custom microsite for that account, alerting the sales rep simultaneously. These kinds of multi-step, multi-channel campaigns can be orchestrated within Tofu, turning what used to be a manual campaign build into an automated flow. Marketers retain control with approval settings, but much of the grunt work of executing campaigns at scale is handled by Tofu’s integrations and automation.
  
  
• Enterprise-Grade & Scalable: Tofu is designed with scale and collaboration in mind. It supports team workflows like content approvals, version control, and role-based access (so, for example, a product marketer and a demand gen manager can collaborate on a campaign in-platform). It’s also built to handle large volumes of content generation – users have dynamically created content for hundreds or thousands of accounts in one go. Even with heavy personalization per account, Tofu’s AI can churn out unique versions rapidly (one case saw ~2,000 account-specific email + landing page combos generated in minutes). The platform provides reliability (SOC 2 compliance for data security, uptime guarantees) which large enterprises expect. In short, whether you’re a lean team looking to multiply output or a large enterprise running dozens of campaigns, Tofu can scale to your needs.
  
  

Best For: Medium-to-large B2B marketing teams that need a single powerhouse platform to generate and manage content across many channels. If you’re investing in content marketing, ABM, or sales enablement at scale – and want to maintain high quality and personalization without multiplying headcount – Tofu is your go-to. It effectively replaces the patchwork of point tools (copywriters, simple AI writing apps, email campaign tools, web personalization tools, etc.) with one integrated solution. While other tools might do bits and pieces (as we’ll see), Tofu offers the complete package for content creation and deployment. Smaller teams can also benefit by using Tofu to accomplish what previously required an agency or large content team – for example, turning a single idea into a full multi-touch campaign in a few clicks. Overall, Tofu leads the pack thanks to its breadth of content support, intelligent brand-trained AI, and ability to actually put content into action through automation.

Mutiny (Best for Web & Landing Page Personalization)

If your content focus is primarily on website and landing page experiences – especially personalized for each account or visitor segment – Mutiny is a top choice. Mutiny is an AI-powered personalization tool that automatically creates 1:1 microsites and landing pages tailored to each target account. B2B marketers often use Mutiny to give high-value prospects a bespoke web experience (for example, when an ABM target clicks an ad or email, they land on a page that greets them by company name, shows their industry-specific use case, etc.).

Key Features:

• Automated Personal Microsites: Mutiny’s claim to fame is generating personalized landing pages at scale. You provide a list of target accounts (it can sync with your CRM like Salesforce to import company names, industries, and other firmographics), and Mutiny’s AI will produce a unique version of your landing page for each account. This includes swapping out text to reference the company, adjusting imagery or case studies to match the account’s industry, and more. It’s essentially mass customization of web content – hundreds of one-off pages without any manual page building. For marketers, this means even a small team can instantly give every target account a “VIP” web experience that feels hand-made.
  
  
• On-Site Personalization Widgets: In addition to standalone landing pages, Mutiny can personalize elements on your main website for known visitors. For instance, you can set up a dynamic banner on your homepage that only visitors from a specific account or industry will see (e.g., “Welcome, Acme Co. execs – see how we help retailers like you!”). Other widgets include personalized pop-ups or content sections that swap based on who’s viewing. This extends your content personalization beyond just dedicated landing pages to your broader site, improving relevance for inbound traffic from target companies.
  
  
• Real-Time Account Insights: Mutiny doesn’t generate long-form content or multi-channel copy, but it does provide useful data to inform your content strategy. It gives real-time alerts when target accounts visit their page or engage with the site, showing you what they looked at and for how long. It also enriches accounts with additional data (industry, size, etc.) and can integrate with sales tools – so your sales reps get notified and can follow up at just the right time. In essence, Mutiny ensures the personalized content it generates is also trackable and tied to pipeline impact, closing the loop for your web-based content efforts.
  
  
• Ease of Use for Web Content: Marketers love that Mutiny is no-code and very intuitive. You don’t need a developer to create or edit the AI-generated pages. Mutiny provides a visual editor where you can tweak the AI suggestions or design of the page if needed. Many teams use its pre-built templates (for example, a template for a customer story section that the AI fills in with the most relevant case study for that visitor). This ease and speed of deployment make it feasible to maintain hundreds of personalized page variants – something that would be a nightmare to do manually via your CMS.
  
  

Limitations: It’s important to note that Mutiny is highly specialized – it focuses on web and landing page content only. It’s fantastic for that purpose, but unlike Tofu or general writing tools, Mutiny won’t help you write blog posts, emails, or social content. It also doesn’t “repurpose” content from one format to another; rather, it takes your existing web content and tailors it to each audience. So you’ll likely use Mutiny alongside other content tools. Think of Mutiny as a personalization add-on that supercharges your website content for ABM, rather than a broad content creation platform. Also, while Mutiny can scale to a large number of pages, it’s most commonly used in targeted ABM plays (dozens or a few hundred accounts) – it’s less relevant if you’re not doing account-specific marketing.

Best For: B2B teams doing account-based marketing or personalized demand gen who want to make a strong impression on the web front. If you already have key content like case studies, product pages, etc., Mutiny will help present the most relevant pieces of that content to each account in a bespoke microsite. It’s especially valuable for companies whose sales cycles involve driving prospects to landing pages or a signup page – increasing the chance that each prospect sees messaging crafted just for them. Use Mutiny to complement your broader content strategy: for example, generate interest with personalized emails (perhaps via another tool), and then ensure that when the prospect clicks through, Mutiny’s AI-built page continues the personalized journey. In summary, choose Mutiny if web personalization is a priority – you’ll get unparalleled depth on that channel, albeit without multi-channel breadth.

UserLed (ABM Personalization Made Easy)

UserLed is an emerging AI-powered ABM platform that helps launch personalized campaigns faster – it’s like a lighter, newer entrant in the multi-channel personalization arena. For content generation, UserLed emphasizes quick creation of tailored content across a few key channels (notably emails, ads, and landing pages) with the help of AI, and it layers in real-time sales insights to make your outreach smarter. Think of UserLed as an ABM-focused toolkit: it might not have every bell and whistle yet, but it streamlines the core tasks of creating personalized messages and experiences for target accounts.

Key Features:

• Multi-Channel Content Creation: UserLed supports content for several channels central to ABM – specifically, you can generate personalized email copy, 1:1 landing pages or microsites, and even dynamic text for digital ads or LinkedIn outreach. It provides templates and an AI assistant to fill in personalized touches (like inserting the prospect’s company value prop into an email or adapting an ad headline to the industry). This multi-channel ability means you can coordinate a small ABM campaign (e.g. an email + a personalized page + a follow-up ad) within one platform. While it doesn’t cover formats like full blog posts or long-form content, it hits the channels where 1:1 personalization matters most.
  
  
• Target-Specific Personalization: One standout aspect is UserLed’s proprietary AI that pulls data from the target account’s website and marketing materials to shape the content. In practice, this means UserLed tries to mirror the language, tone, and even branding elements of the prospect in the content it creates for them. For example, if your target account is a healthcare company that uses certain phrases on their site, UserLed’s AI may incorporate those same phrases into the pitch on your landing page or email to resonate more. It can also grab their logo or branding to include on a personalized microsite. This approach flips the usual “on-brand” concept – it’s less about your brand voice and more about aligning with the prospect’s context to grab their attention. For ABM marketers, that’s a clever way to make content feel ultra-relevant to each account.
  
  
• Speed and Ease: As its name implies, UserLed is built to be user-friendly, especially when it comes to speed. They advertise the ability to launch ABM campaigns up to 5× faster, and the interface is geared toward quick configuration. You don’t need technical skills; there are pre-built “plays” and recipes. For instance, you might use a playbook where you input a few details about the account and your goal, and the AI generates a personalized email + landing page combo in minutes. This is great for teams that don’t have a lot of ABM experience or resources – the tool guides you through what content to create and handles a lot of the heavy lifting in making it personalized.
  
  
• Sales Team Integration: UserLed also recognizes that ABM is cross-functional with sales. The platform includes features like sales insights and alerts – it can notify the sales rep when an account engages with content, and provide “next best action” suggestions driven by AI (e.g., if a target visited your personalized page, the AI might draft a follow-up email for the SDR to send). While this strays into sales automation territory, it’s relevant because it closes the loop between the content you’re creating and the human touch in outreach. All the personalized landing pages and content in the world won’t matter if sales isn’t following up; UserLed tries to ensure the content’s performance is visible and actionable for the team.
  
  

Limitations: As a newer platform, UserLed is still maturing. It covers the basics of multi-channel content for ABM, but it might lack the depth or polish of more established tools in certain areas. For example, its content generation is effective for short-form tactical assets (emails, ad copy, page snippets), but if you need extensive long-form content or highly creative copy, you might find it a bit limiting. Its repurposing capabilities are also fairly light – UserLed isn’t really taking your existing eBook and magically turning it into a webinar deck, for instance. It’s more oriented toward generating fresh personalized content per account. Additionally, its integrations are growing: it does integrate with CRMs (and even some intent data providers) as well as outreach tools like Outreach/Salesloft for those sales alerts. But it’s not as deeply integrated into every system as an enterprise might need (yet). Finally, scalability could be a consideration – UserLed is great for piloting ABM or scaling to a moderate number of accounts, but extremely large programs (thousands of accounts, very complex workflows) might push its current limits.

Best For: Teams that want to get into 1:1 ABM content without a steep learning curve or heavy investment. If you’re running a focused ABM program (say 20–100 target accounts at a time) and need to quickly generate personalized outreach materials for each, UserLed provides a nice balance of simplicity and smart AI assistance. It’s particularly useful for organizations where marketers and sales reps collaborate closely on accounts – UserLed will arm both sides with content and insights to coordinate their efforts. In summary, choose UserLed if you need an easy, fast-launch ABM content solution and are okay with a bit less breadth (it won’t do everything) in exchange for speed. As the platform evolves, it may well expand capabilities, but even now it fills a niche for those starting or scaling account-based content personalization in a lean way.

Jasper (Best AI Copywriter for Marketers)

Jasper (formerly known as Jarvis) has made a name as one of the most versatile AI copywriting assistants on the market. It’s not a marketing automation platform – rather, Jasper is a powerful content generation engine that marketers, writers, and creative teams use to crank out high-quality copy for a wide range of needs. With Jasper, you work in a friendly editor interface, leveraging its AI to help write everything from blog posts to ad captions. It’s like an ever-ready junior copywriter that never runs out of ideas (or energy).

Key Strengths:

• Rich Template Library: Jasper comes loaded with 50+ templates and content frameworks. These cover common marketing assets: blog post outlines, SEO-optimized articles, social media captions, Google Ads copy, Facebook headlines, email subject lines, product descriptions, and more. If you have a specific format in mind, Jasper likely has a tailored template where you just fill in a few details (industry, product name, the tone you want, etc.) and the AI generates a draft. This makes it extremely quick to get started on almost any writing task – you don’t have to prompt from scratch if you’re not sure how, just pick a template and go.
  
  
• Long-Form Assistant & Commands: For more open-ended writing, Jasper has a long-form content editor (often used for writing articles, whitepapers, or longer sales emails). You can write in a regular doc-like environment and sprinkle in AI commands or let Jasper autocomplete sentences and paragraphs. For example, you can instruct it, “Write a paragraph about the benefits of AI in content marketing,” and it will oblige. This interactive writing process is great for overcoming writer’s block – marketers can generate a decent first draft of a blog post in a fraction of the time it would normally take, by having Jasper handle sections of text on command.
  
  
• Quality of Output: Jasper is known for generally high-quality output compared to many other AI writers. It was trained on a wide dataset and has been refined with usage by a large community of marketers. The content it produces tends to be well-structured and engaging. Of course, it’s only as factual as its input (you need to fact-check anything it writes about your product or data), but stylistically it often nails a natural, marketing-friendly tone. Jasper also allows you to set a Tone of Voice (you can input descriptors like “professional yet friendly” or even “tone of voice similar to [Your Company]’s website”) which influences the style. This is not exactly the same as having your brand voice deeply learned, but it helps maintain a consistent style across outputs. (On that note: Jasper’s new Brand Voice feature for Business plans does let you upload examples of your content or style guides so the AI can mimic your specific voice more closely – a welcome addition for maintaining consistency.)
  
  
• Collaboration and Workflow Features: While not a full enterprise platform, Jasper has recognized that marketing teams often collaborate on content. The software supports multiple users, shared content folders, and even project management lite features (you can organize campaigns or clients if you’re an agency). It also added a Knowledge Base feature where you can input specific product info or messaging that you want Jasper to reference or adhere to. For instance, you might enter your company’s boilerplate description, value propositions, or key talking points into the knowledge base – then Jasper will try to use that info when relevant so the outputs stay factual and on-message. This effectively lets you coach the AI with context, which is a big plus for quality. Jasper also integrates with tools like SurferSEO (for optimizing blog content for search keywords) and has a Chrome extension so you can use it while working in other web apps (e.g., writing directly in your CMS or social media scheduler with AI assistance).
  
  

Limitations: Jasper’s scope is focused on content generation itself, not the distribution or automation around it. This means after you use Jasper to write copy, you still need to paste that copy into your email platform, CMS, social media scheduler, etc. Jasper doesn’t publish or orchestrate anything for you. It has minimal direct integrations to push content into marketing tools (aside from some recently added API and Zapier support for those who want to connect it in workflows). So in terms of repurposing, Jasper can definitely help you rewrite or adapt content (for example, you can paste a paragraph and ask Jasper to rephrase it more succinctly, or use the “Content Improver” template on some text to make it punchier). It’s great at assisting a writer to turn one piece into another manually. But it doesn’t have a one-click “take this blog and generate 5 social posts” button (unless you manually invoke it multiple times or set up a custom workflow outside the app). In summary, you drive the repurposing process with Jasper – the tool won’t automatically cascade content into multiple formats without your direction.

Also, while Jasper’s quality is high, it still benefits from an editor’s touch. The drafts, especially for longer content, can sometimes be a bit generic or need a logical flow check. Marketers often treat Jasper’s output as a first draft that they then refine. Jasper doesn’t inherently know your strategy or campaign context; it’s up to you to prompt it in the right direction. Finally, cost can be a factor – Jasper is a paid service (with pricing scaling up for business features like Brand Voice and multiple users). For teams on a tight budget, a free tool like ChatGPT might be tempting, but you’d be trading away Jasper’s convenience and refined marketing focus.

Best For: Marketing teams and content writers who need to produce lots of written content and want to accelerate the writing process while maintaining decent quality. Jasper shines for use cases like: drafting blog articles, generating copy variants for A/B testing ads, brainstorming catchy social posts, or drafting nurturing email copy. If you already have a workflow in place for publishing (like a content calendar, a CMS, etc.), Jasper slots in as the content creation engine within that workflow. It’s especially useful if you value having presets and guidance (the templates) rather than crafting complex prompts from scratch. Intermediate to advanced users can also unlock more with Jasper by using its free-form command mode or scripting out content outlines then letting AI fill the gaps. Overall, Jasper is a reliable “AI copywriting partner” for many marketers – not as specialized or integrated as some other tools in this list, but extremely handy in the content creation toolbox.

Copy.ai (Best for Quick Multi-Channel Repurposing)

Copy.ai is another popular AI writing tool that caters to marketers and sales teams with an emphasis on ease of use and speedy content creation. It’s similar in many ways to Jasper – offering a range of templates and an intuitive interface – but one area where Copy.ai has been pushing the envelope is with automated workflows for repurposing content. The idea is to let users get more out of a single piece of content by instantly spinning it into tailored copies for each channel.

Key Strengths:

• One-Click Repurposing Workflows: Copy.ai introduced a feature called Workflows that essentially automates multi-format content repurposing. For example, they have a workflow template to “Repurpose a Blog Post Across Channels.” If you feed in your blog article (or its URL or main points), the AI will generate a set of outputs: maybe a few tweets highlighting different angles, a LinkedIn post summary, an email newsletter snippet promoting the post, and even suggestions for a landing page blurb or ad copy related to that blog. This is incredibly useful for content marketers who follow the “create once, distribute everywhere” mantra. Instead of manually writing each of those assets or prompting an AI multiple times, Copy.ai’s workflow does it in one go. It ensures consistency (all those pieces are based on the same source content) while tailoring each to the best practices of the platform (e.g., shorter, punchier language for tweets, more professional tone for LinkedIn).
  
  
• Variety of Content Types: Like its peers, Copy.ai can generate a wide variety of content types on demand. It has templates for social media captions, brainstorming blog ideas, drafting sections of blog content, e-commerce product descriptions, sales emails, and more. It also has a freestyle mode where you just describe what you want and the AI will attempt it. The breadth means whether you need a witty LinkedIn post or a follow-up email template, Copy.ai is up to the task. Many startups and marketers use it to quickly fill out content calendars or get over the blank page syndrome.
  
  
• Simple, Guided Interface: Copy.ai is known for its approachability. Even if someone has never used an AI writer, they can figure out Copy.ai in minutes. The interface often just asks you in plain language: “What are you looking to create?” and then a few fields for context (like a sentence about your product and the tone you want). After you hit generate, it gives you multiple variations to choose from. This multiple-option output is nice – you can run one prompt and get 5–10 alternative taglines or opening paragraphs, for instance. It feels like brainstorming with a team, except the team is AI. Also, because Copy.ai is so quick to use, it’s a favorite for social media and short-form content needs – you can bang out dozens of social posts in a short time and cherry-pick the best ones.
  
  
• Team and Brand Features: Copy.ai has been adding more features to appeal to business users. They have a Brand Voice setting (so you can define some traits or even provide reference text to influence the style of outputs, similar to Jasper’s concept). They also have collaboration features on higher plans, allowing teams to share projects and content snippets. So, if multiple people are using Copy.ai in your organization, you can maintain a unified workspace of generated content. This is helpful for consistency and avoiding duplicated efforts.
  
  

Limitations: While Copy.ai’s outputs are often impressive initially, quality consistency can be hit or miss. Sometimes the drafts it generates are perfect or close to it; other times they might be somewhat off-mark or require editing for clarity and tone. It doesn’t have the deep brand-specific training that a tool like Tofu offers, so ensuring the content is factually accurate and on-message is still the user’s job. You wouldn’t want to publish Copy.ai text without a review, especially for important assets.

Another limitation is that beyond its internal workflows, Copy.ai doesn’t integrate deeply with other systems. It won’t automatically publish a tweet for you or upload a blog draft to your CMS. You’ll still be copying the outputs and moving them to where they need to go (the name is apt – a lot of copy-paste is involved). There also isn’t a notion of dynamic content updates; for instance, if you update your source blog, the derived pieces don’t automatically change – they’re static outputs. This is fine as long as you treat the outputs as suggestions or starting drafts.

Finally, while Copy.ai’s multi-output workflows are great, they are somewhat templated under the hood. If your content or campaign has a unique angle, you might have to tweak the outputs significantly. The workflow gets you 80% of the way quickly for standard use-cases (e.g., “take blog, make social posts”), but creative or complex repurposing still needs manual work.

Best For: Small marketing teams, social media managers, and copywriters who need to pump out a high volume of short-to-mid length content quickly. It’s especially handy for repurposing tasks – say you’re a content manager who just finished a meaty whitepaper: you can feed key sections into Copy.ai and get a bunch of derivative pieces (tweets, LinkedIn posts, email promo copy) to promote that whitepaper, all in a few minutes. Startups and budget-conscious teams also gravitate to Copy.ai because it offers a lot of value with less of a price tag than some enterprise tools. If you don’t need heavy automation into your stack and just want a reliable writing aid that also helps stretch your content further, Copy.ai is a strong choice. It basically serves as your “content sous-chef,” prepping lots of ingredients (copy drafts) for you to assemble and serve in your campaigns.

ChatGPT (Best Freeform AI and Budget-Friendly Option)

OpenAI’s ChatGPT hardly needs an introduction at this point – it’s the AI chatbot that sparked the mainstream AI content revolution. For marketers, ChatGPT can be seen as a Swiss Army knife for content ideas and drafts. You can literally type in any request (“Give me a 200-word intro for a cloud security webinar”) and it will do it. The flexibility is unmatched, and the cost (especially using the free version or the affordable ChatGPT Plus) is minimal, which is why so many marketers have incorporated ChatGPT into their workflow for brainstorming and initial drafts.

Strengths:

• Extreme Flexibility: ChatGPT isn’t built with specific marketing templates, but you can ask it to write in any style or format. This means you can get output for virtually any content format: blog sections, entire articles, social posts, ad copy variants, video scripts, Q&A interview questions, webinar summaries—you name it. If you need something unconventional (“Write a LinkedIn post from the perspective of a CFO about AI budgeting”), ChatGPT can attempt it without needing a pre-existing template. This open-ended nature is brilliant for creative uses. Marketers often use ChatGPT to brainstorm – for example, generating a list of campaign slogans, email subject lines, or blog ideas around a keyword. It’s like having an infinitely patient ideation partner.
  
  
• Natural Language Interaction: The chat interface allows for an interactive process. You can refine the output by conversing: “Actually, make that sound more formal” or “Can you list those bullet points in a table?” ChatGPT remembers the context of the conversation (up to a limit) which means you can do on-the-fly repurposing in context. For instance, you paste in a chunk of a whitepaper, then say “Now turn the above into a tweet thread announcement in a casual tone” – and it will do so, using that specific content. This ability to take context and transform it is essentially manual repurposing but very streamlined, since you don’t have to keep re-explaining the base content once you’ve given it.
  
  
• Learns from Instructions: With careful prompting, you can coerce ChatGPT into following a certain style or incorporating specific details. You can even provide it with a style guide or samples in the prompt (e.g., “Here is an example of our brand voice [insert a paragraph]. Please write the next piece in a similar tone.”) This isn’t as foolproof as a dedicated brand-trained AI, but power users find that ChatGPT can produce eerily on-point content if you invest time in engineering the prompt or doing a few rounds of refinement. It’s also multilingual and can handle translation or localization tasks if needed (though some of the dedicated marketing tools might not easily do that).
  
  
• Cost-Effective Scaling (with Caveats): Using ChatGPT (especially the GPT-4 model via ChatGPT Plus or the API) to generate content can be cost-effective if you have more time than budget. Many smaller organizations use it in lieu of paid tools – a marketer might manually use ChatGPT to draft all their content. The API option even allows some automation: tech-savvy teams have scripted ChatGPT via API to, say, take new blog content and spit out social posts automatically. It’s not out-of-the-box, but it’s possible and relatively cheap per API call. So in a way, ChatGPT offers a do-it-yourself path to scaling content generation, albeit with engineering effort.
  
  

Limitations: The flip side of flexibility is the lack of specialization. ChatGPT is not built into any marketing workflow, so everything is manual. You have to copy results into your systems, manage versions, ensure consistency, etc. There’s no single-button “deploy to my email list” or “publish to CMS” – ChatGPT is isolated from those, by design.

Moreover, ChatGPT doesn’t know your brand or factual details unless you tell it each time. It doesn’t connect to your knowledge base (unless you use the new Beta features with custom instructions or retrieve knowledge via an API with embeddings – which again requires technical setup). So there’s a risk of it generating content that sounds confident but includes incorrect information about your product or market. You must double-check and edit the outputs for factual accuracy and brand alignment. Tools like Tofu or Jasper mitigate this by letting you store brand info; ChatGPT requires you to be diligent each time in the prompt.

Another limitation is consistency at scale. If multiple team members use ChatGPT separately, they might each prompt a bit differently, leading to inconsistent tone or messaging. There’s no centralized control or oversight in ChatGPT; it’s just an open AI. This can be managed by training your team on how to prompt in a standard way or sharing prompt templates internally, but it’s not as straightforward as a tool specifically designed for teams.

Finally, while ChatGPT can absolutely aid in repurposing, it’s a very hands-on process. You’ll be copying content into the chat and instructing it to make something else, one format at a time. It won’t automatically know to produce 5 types of content from one source unless you explicitly ask for it in one prompt (and even then, formatting might come out jumbled). So the burden is on the user to orchestrate the repurposing.

Best For: Individual marketers, content creators, or small teams on a budget who are tech-savvy enough to guide the AI and integrate it into their routine. It’s fantastic for ad-hoc content needs – e.g., if you quickly need a draft for a LinkedIn post or some creative alternatives for copy, ChatGPT is your friend. It’s also a great training wheels tool for those new to AI, since you can conversationally learn how it works. If you have no budget for fancy platforms, ChatGPT can carry a lot of weight in your content process – just expect to invest time in editing and handling the “plumbing” of moving content around. Also, creatives love ChatGPT for experimentation: trying out fun angles or unconventional content that more rigid tools might not allow. In a well-rounded content stack, ChatGPT often plays the role of idea generator and first-draft producer. As long as you compensate for its lack of built-in business context and integration, it’s an incredibly powerful assistant available to virtually everyone.

Other Notable AI Tools to Consider

Beyond the major players above, there are a few other AI-driven tools in the B2B content space worth mentioning. These tools have more niche focuses or emerging capabilities that might be relevant depending on your use case:

• Regie.ai – “AI Sales Sequence & Content Platform.” Regie.ai is particularly focused on sales-oriented content, like writing personalized outbound emails and multi-touch sequences for SDRs (Sales Development Reps). It can also assist with marketing content such as blog posts or LinkedIn posts, but its strength is turning your value props and content snippets into ready-to-send sequences. Regie includes a content library where you can store approved messaging and then the AI uses those blocks to maintain consistency. It’s great for repurposing marketing content into sales outreach – for example, it might take a case study and help generate a 5-email prospecting sequence that cites relevant snippets from it. With integrations into tools like Outreach and HubSpot, Regie can automate the sending and tracking of these sequences. If your marketing team wants to empower sales with better content or if you consider sales emails/social outreach as part of your content repurposing strategy, Regie.ai is a strong ally. Keep in mind it’s geared more toward pipeline generation use cases, not so much for creating blog articles or design assets.

• 11x.ai – “Autonomous AI SDR.” 11x is an up-and-coming solution that goes even further in the sales direction: it offers AI “agents” that function like virtual SDRs. In terms of content, 11x’s AI can generate and send emails to prospects, handle follow-ups, and even respond in conversations to some degree. Essentially, it’s creating outreach content on the fly, personalized for each lead (using data it has about the company or the lead’s interactions). This is a bit different from the other tools – it’s less about you inputting content and more about the AI autonomously creating and executing messages as a service. For content repurposing, 11x might, for example, take a marketing webinar or blog your company produced, extract key points, and incorporate those into its cold email campaigns to prospects who’d find them relevant. It’s an intriguing concept if you’re looking to scale outbound communications dramatically. However, it’s also a newer approach, so you’d need to closely supervise the AI’s messaging to ensure it stays on-brand and doesn’t inadvertently send something off-color. 11x is best for companies that have a high volume of leads to reach out to and want to automate that initial content touchpoint with AI-written emails. It’s more of a sales acceleration tool than a content creation tool, but it shows how AI can repurpose content (like taking your marketing collateral and weaving it into sales outreach) without human intervention.

• Folloze – “AI-Powered Personalized Content Journeys.” Folloze is a platform centered on creating personalized content experiences for B2B buyers, often used in ABM. Rather than generating copy from scratch, Folloze helps marketers assemble and deliver relevant content to each account – think of it like building dynamic, personalized content hubs or microsite boards for each target. Recently, Folloze introduced AI features (Generator AI and Content AI) that can assist in curating and organizing content. For example, you might select a couple of base assets for an account (say a case study and a blog post), and Folloze’s AI will recommend additional content from your library to include and even generate some connective messaging to guide the buyer’s journey. It’s a bit different from an AI writer: the value is in automatically tailoring which content each prospect sees and in what order, based on data. If you have a large library of content (videos, PDFs, blogs) and struggle to manually personalize what to send to each account, Folloze can save you time by using AI to do that curation. However, Folloze is not going to write your blog posts or emails – you’d use other tools to create the content, and Folloze to package and personalize the delivery. It’s best for marketing teams running ABM campaigns who want a scalable way to give each account a bespoke content journey (like a mini content portal just for them). Folloze ensures those experiences are as relevant as possible through AI, but you’ll still need a rich base of content to feed it.

• Intellimize – “AI Conversion Optimization with Generative Content.” Intellimize historically is known for AI-driven website personalization and A/B testing (much like an optimization platform that shows different variants to different visitors to maximize conversion). In 2025, Intellimize has added an “AI Content Studio” component, bringing some content generation abilities to the mix. This means Intellimize can now help marketers by generating draft copy for things like landing page headlines, product page text, or even entire landing page variations, using generative AI. It can also suggest content for other digital formats (for example, it might generate a few Google Ads text based on a page, or social post ideas related to a page). The idea is to integrate content creation with testing: Intellimize could generate multiple versions of a landing page and then automatically test which one works best. For content repurposing, you could leverage Intellimize by inputting some core messages and letting it propose how to articulate those across your web and ad touchpoints. However, Intellimize remains focused on web and ad optimization – it’s primarily for companies looking to continuously refine their website messaging and conversion paths. It’s a powerful tool if you have high web traffic and want to personalize or test a lot of content variations quickly (the AI saves you writing each variant manually). But outside of your website and digital ad realm, Intellimize won’t manage other formats like emails or long-form articles. Use Intellimize if your goal is to marry AI content generation with data-driven conversion optimization on your site.

Each of these tools – Regie, 11x, Folloze, Intellimize – has a specific angle, and some larger organizations might even use one or more alongside a broader tool like Tofu or Jasper. For instance, you might use Tofu to generate a whitepaper and email campaign, then use Folloze to distribute that content via a personalized hub, and use 11x to have AI follow up with attendees. The martech landscape is rich, and the right mix depends on where your content bottlenecks are and which channels drive your results.

Conclusion

In 2025, B2B marketers have an impressive arsenal of AI tools at their disposal to supercharge content creation and repurposing. We’ve examined a range of solutions – from general-purpose AI writers like Jasper and Copy.ai, to channel specialists like Mutiny and Intellimize, to sales-focused platforms like Regie and 11x. Each has its strengths: some excel at pumping out copy quickly, others at personalizing the buyer experience, others at automating entire workflows.

So, which tool should you choose? It ultimately comes down to your marketing priorities. If you need a bit of help writing blogs and social posts here and there, a nimble tool like Copy.ai or even ChatGPT might do the trick. If your main challenge is tailoring your website or ads to each visitor, Mutiny or Intellimize could be game-changers. If sales outreach content is the gap, Regie or 11x might fill it.

However, if you’re looking for a comprehensive, one-stop solution to create, repurpose, and distribute content across all your channels, Tofu emerges as the top choice. Tofu uniquely combines the capabilities that others offer in piecemeal: it generates content in all formats at high quality, personalizes at scale with a deep understanding of your brand, repurposes existing materials with minimal effort, and crucially, automates the delivery across your marketing stack. With Tofu, a lean team can execute what would traditionally require multiple tools and significant manual coordination – you can go from an idea or a single piece of content to a fully realized multi-channel campaign in a fraction of the time.

For marketers, the promise of these AI tools isn’t just creating content faster (though that’s a big win); it’s also about amplifying the impact of every message. A webinar no longer reaches just the live attendees – it transforms into blogs, emails, and social clips that keep working for you. A single approved copy block from product marketing can turn into dozens of personalized messages for different industries. This kind of leverage is how teams are driving more engagement and pipeline without proportionally more effort.

As you evaluate the tools for your needs, keep the key criteria in mind: ensure the solution supports the content types you use most, that its output quality meets your standards (and can be tuned to your voice), and that it will fit into your workflow rather than disrupt it. Most importantly, look for a tool that will grow with you: the right AI content platform should enable you to scale up your marketing programs and reach, without a linear scale in resources.

In the age of AI, content is no longer a bottleneck – it’s a springboard. By choosing the right tool (or combination of tools), B2B marketers can exponentially increase their content output, maintain consistency across channels, and engage prospects with the right message at the right time. Among these, Tofu stands out as that “all-in-one” springboard for content-driven growth. Marketers using Tofu have reported launching campaigns in days instead of weeks and repurposing flagship content into dozens of assets with a few clicks. It brings efficiency and intelligence together, allowing your team to focus on strategy and creativity, while the AI handles the heavy lifting of execution.

Ready to transform your content operations? Consider starting a trial or demo with your top-choice platform (if you’re leaning towards Tofu, you’ll quickly see how it pulls everything together). Whichever route you go, embracing AI for content generation and repurposing will empower you to do more with less and keep your brand message resonating across every channel – a must for modern multi-channel B2B marketing success. Here’s to working smarter, not harder, with a little help from AI!

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