Let's face it, traditional lead generation channels like email marketing, SEO, and paid digital advertising are becoming less effective. As the noise level increases and user behaviors evolve, we need to get more creative in our channel strategy and how we get in front of our audience. Marketers are turning to more engaging and interactive methods to capture and nurture leads such as webinars, which offer a blend of visual engagement and the potential for high-quality lead generation.While webinars can be extremely effective to generate leads and move opportunities through the funnel, they are a ton of work and require a tremendous amount of orchestration and different actions across channels.
The tried and true lead generation strategies of the past decade just aren't as effective anymore. What was a marketer's go-to is now seeing diminishing returns for several reasons:
In contrast, webinars provide a cost-effective, scalable way to deliver a compelling visual message to a large audience. Here are some key benefits:
There's a ton of work that goes into putting on a webinar. From selecting the topics, finding guests, creating the content and slide deck, sending out invites, setting up the registration page, and muhc more. But, the reality is that at least half the work happens after the event ends. The follow-up phase is crucial for converting attendees into leads and eventually customers. This involves:
Webinars generate a wealth of content that can be repurposed across various channels:
However, repurposing content requires significant bandwidth and coordination within the marketing team, which can be a challenge for teams who are trying to "do more with less" and are resource constrained.
Tofu's "Webinar In-a-Box" is designed to simplify the entire process of creating and managing webinars while also enabling you to maximize your lead gen. Here's how it can help:
For more detailed insights on how Tofu's "Webinar In-a-Box" can help your team get the most out of your webinar strategy, you can check out this page or watch this video on repurposing a webinar in under 3 minutes.
As other channels start to get more and more challenging to generate ROI, Webinars present a powerful opportunity for lead generation, offering a unique combination of engagement, scalability, and content repurposing potential. While they come with their own set of challenges, tools like Tofu's "Webinar In-a-Box" can help streamline the process, allowing marketing teams to focus on what they do best: creating original content and nurturing valuable customer relationships. By leveraging webinars effectively, businesses can create a scalable channel to fill their funnel and their content machine.
Discover the top AI marketing tools for 1:1 ABM campaigns in 2025, and see why Tofu leads in personalization, multi-channel automation, and ROI.Introduction
Here is a breakdown of the best AI tools for multi-channel B2B marketing campaigns.
For B2B marketers, generative AI is no longer optional—it’s essential. ChatGPT offers broad capabilities at a low cost. Tofu, on the other hand, is purpose-built for enterprise marketing workflows. Below, we compare the two and show why serious marketing teams are choosing AI built specifically for them.
Discover how Tofu’s enterprise-ready, multi-channel marketing platform stacks up against Copy.ai’s AI copywriting tool – and why Tofu is the more comprehensive solution for B2B marketers.
Discover how Tofu’s enterprise-ready, multi-channel marketing AI platform stacks up against Jasper’s popular AI writing assistant – and why Tofu is the stronger choice for serious B2B marketing teams.
Tofu vs Mutiny: Which ABM platform comes out on top? Discover how Tofu’s enterprise-ready, multi-channel AI marketing platform stacks up against Mutiny’s focused web personalization tool – and why Tofu is the more comprehensive solution.
Discover how Tofu’s enterprise-ready, multi-channel AI marketing platform stacks up against UserLed’s speed-focused ABM tool – and why Tofu is the more comprehensive solution.
Just-in-time communication replaces outdated sequences by using real-time signals and AI to deliver timely, relevant, and personalized outreach across channels to improve engagement, reduce wasted effort, and focus on meaningful interactions over spam.
A playbook for 1:1 marketing in the AI era
"I take a broad view of ABM: if you're targeting a specific set of accounts and tailoring engagement based on what you know about them, you're doing it. But most teams are stuck in the old loop: Sales hands Marketing a list, Marketing runs ads, and any response is treated as intent."
"ABM has always been just good marketing. It starts with clarity on your ICP and ends with driving revenue. But the way we get from A to B has changed dramatically."
"ABM either dies or thrives on Sales-Marketing alignment; there's no in-between. When Marketing runs plays on specific accounts or contacts and Sales isn't doing complementary outreach, the whole thing falls short."
"In our research at 6sense, few marketers view ABM as critical to hitting revenue goals this year. But that's not because ABM doesn't work; it's because most teams haven't implemented it well."
"To me, ABM isn't a campaign; it's a go-to-market operating model. It starts with cross-functional planning: mapping revenue targets, territories, and board priorities."
"With AI, we can personalize not just by account, but by segment, by buying group, and even by individual. That level of precision just wasn't possible a few years ago."
This comprehensive guide provides a blueprint for modern ABM execution:
8 interdependent stages that form a data-driven ABM engine: account selection, research, channel selection, content generation, orchestration, and optimization
6 ready-to-launch plays for every funnel stage, from competitive displacement to customer expansion
Modern metrics that matter now: engagement velocity, signal relevance, and sales activation rates
Real-world case studies from Snowflake, Unanet, LiveRamp, and more
Sign up now to receive your copy the moment it's released and transform your ABM strategy with AI-powered personalization at scale.
Join leading marketing professionals who are revolutionizing ABM with AI