November 6, 2024
Guides

Mastering Marketing in 2025: What you need to know from 14 of the best

In 2024, we spoke with 14 of the best B2B CMOs and CROs. Here are their best tips, tactics, and guides to managing your GTM as you plan for 2025.

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June 10, 2024
Guides

The Resurgence of Webinars as a Lead Generation Channel

As other channels see diminishing ROI, Webinars present a strong opportunity for lead gen, offering a unique combination of engagement, scalability, and content repurposing potential.

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April 9, 2024
Guides

Maximizing Event ROI with Generative AI

Generative AI is transforming B2B event follow-up by enabling the creation of personalized follow-up and derivative content at scale.

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April 8, 2024
Guides

We Wrote and Published 30 Blog Posts in 1 Day - Here's How

We generated thirty blog posts in one day using Tofu. Here's how.

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April 5, 2024
Guides

Unlocking the Power of White Papers with Generative AI

Read how AI-powered tools are simplifying the white paper creation process, facilitating personalized content at scale, and optimizing distribution strategies to help B2B marketers establish thought leadership and drive lead generation.

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April 5, 2024
Guides

The Essential Role of Generative AI in B2B Marketing Strategies

How Generative AI is changing the way marketers approach content marketing, allowing for more efficient and effective strategies that drive engagement and conversions with high-value accounts.

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April 5, 2024
Guides

Navigating B2B Content Marketing Trends: The AI Edge

Discover how AI tools are shifting B2B content marketing, helping marketers cut through the noise and create engaging, personalized content that drives results.

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April 4, 2024
Guides

Scaling ABM with Generative AI

AI-powered tools are changing Account-Based Marketing (ABM) by enabling B2B companies to scale personalized content and expand their reach to a larger number of high-value accounts. As demonstrated by success stories of Vividly and Wunderkind, leveraging generative AI for ABM leads to enhanced engagement rates, higher conversion rates, and improved marketing effectiveness, pointing towards a future where AI will play a crucial role in transforming ABM strategies.

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April 4, 2024
Guides

Streamlining B2B Marketing Workflows with Generative AI

Generative AI tools are streamlining B2B marketing workflows, enabling marketers to automate routine tasks, personalize content at scale, and reallocate resources towards strategic initiatives. Here's how.

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