Vividly scaled their ABM program from 20 to 650 accounts with Tofu
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Struggling to scale ABM
Vividly, a forward-thinking trade promotion management platform designed for Consumer Packaged Goods (CPG) companies, was struggling with the complexity and time-consuming nature of manual content personalization. Their demand generation team sought to deliver highly personalized marketing campaigns to their target accounts, but the process took an unsustainable amount of effort and time for just a handful of accounts.
Before partnering with Tofu, Vividly's marketing team faced significant barriers in scaling their Account-Based Marketing (ABM) strategies. Each campaign, targeting merely 20 accounts, required exhaustive manual curation from account list creation to content personalization, a process taking upwards of two weeks. This was far from the scalable solution Vividly needed to effectively penetrate their market and boost retail sales for their CPG customers.
Doing 3000% More With A Small Team
Searching for a more scalable approach to personalized marketing, Vividly turned to Tofu. Tofu's platform offered a comprehensive solution, enabling Vividly to amplify their campaign personalization efforts to reach significantly more accounts with tailored messaging. Tofu's ability to generate and adapt content based on industry, account pain points, and intent allowed Vividly to transform their strategy and go from manually creating content for 20 accounts to automating highly personalized campaigns for 650 accounts. The integration of Tofu into Vividly's workflow also enabled their content team to repurpose webinar content into various marketing materials, from blog posts to social posts in a matter of minutes, dramatically increasing their efficiency and output.
Adding Tofu into Vividly's marketing operations brought substantial time savings in addition to improving the effectiveness of their campaigns. They saw increases in open rates thanks to personalized subject lines. Beyond anecdotal evidence of increased audience engagement, the most tangible ROI for Vividly has been the liberation from the manual, time-intensive processes that previously stifled their marketing scalability. With future plans to leverage Tofu for educational content and further integrations, Vividly is poised to not only maintain but also exponentially grow its market influence.
I can go from spending 2 weeks to personalize content for only 20 accounts to doing 650 accounts in a day. That's massive ROI right there.
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Running an Efficient Marketing Machine
Vividly's journey from the cumbersome, slow pace of manual content personalization to a streamlined, efficient, and scalable marketing strategy underscores the power of Tofu's AI-driven platform. Companies like Vividly, operating in the dynamic and competitive CPG sector, can now realize their goals of doing personalization at scale and generating orders of magnitude more content without adding headcount to the team. Tofu has had a transformative impact on Vividly's ABM strategy and has helped them achieve unprecedented levels of personalization and efficiency.
