Abm in the ai era New

Proactive Plays: Top-of-Funnel

Campaigns that generate momentum from cold or quiet accounts

TOFU Proactive

Customer Lookalike Campaign

Start with ICP accounts that moved fast and use AI to identify similar companies. Lead with proof, not features.

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TOFU Proactive

Account-Based Awareness Blitz

Build familiarity before any intent appears with coordinated, brand-led impressions across multiple channels.

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TOFU Proactive

New Vertical Penetration Campaign

Break into markets that don't know you yet by tailoring messaging to specific industry needs.

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TOFU Proactive

Tech Stack Fit Campaign

Target accounts using specific technology combinations, showing how your product fits their existing stack.

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TOFU Proactive

High-Fit But Silent Accounts

Engage perfect-match accounts that haven't shown activity with value-first content.

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TOFU Proactive

Executive Sponsor Campaign

Open doors at the top with highly personalized messaging that earns C-level attention.

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Mid-Funnel Plays: Strategic Momentum

Campaigns that generate momentum from cold or quiet accounts

MOFU Proactive

Competitive Displacement Campaign

Target accounts using competitors with a compelling case for switching.

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MOFU Proactive

Tier 1 Omnichannel Blitz Campaign

Surround high-priority targets with personalized touchpoints across digital, physical, and social channels.

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MOFU Proactive

Product Moment Reactivation

Use new releases or updates as a strategic re-entry point for cold or closed-lost accounts.

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MOFU Proactive

White Space Expansion Campaign

Target untapped teams and functions inside existing customers to expand from point solution to platform.

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MOFU Proactive

Multi-Threaded Account Engagement

Reach across stakeholder groups to personalize messaging and build internal consensus.

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MOFU Proactive

Stakeholder Transition Relaunch

Turn contact turnover from a dead end into a fresh start with reintroduction campaigns.

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Reactive Plays: Signal-Based Engagement

When the market moves, your system responds

TOFU Proactive

Signal-Qualified Web Visitors

Activate follow-up the moment an ICP account lands on high-intent pages.

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TOFU Proactive

Executive Engagement Play

Seize the moment when a C-suite leader shows meaningful activity.

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TOFU Proactive

Account Spike Across Channels

Respond when a high-fit account exhibits multiple types of engagement in a short period.

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TOFU Proactive

Gated Asset Download Campaign

Turn curiosity into conversation when prospects engage with educational content.

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TOFU Proactive

Churned Customer Re-Engagement

Monitor for re-entry signals like leadership shifts or fresh funding to reopen conversations.

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Bottom-Funnel & Deal Acceleration: For deals in motion that need a nudge

For deals in motion that need a nudge

MBOFU Reactive

Competitive Intent Intercept

Detect when target accounts show interest in competitors and flip the narrative.

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MBOFU Reactive

Lost Deal Re-Engagement Campaign

Target closed-lost deals when conditions change, reframing your offer with fresh perspective.

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MBOFU Reactive

Mid-Funnel Deal Acceleration Campaign

Restart momentum on opportunities sitting idle with friction-removing content.

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MBOFU Reactive

Webinar Follow-Up Play

Turn webinar attendance into momentum with tailored content and smart segmentation.

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MBOFU Reactive

Post-Event Multichannel Follow-Up

Convert in-person goodwill into pipeline with personalized, multi-threaded outreach.

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Expansion Plays: Post-Sale Growth

For customer marketing, CS, and product-led growth

Expansion

Customer Expansion Campaign

Identify accounts ready for upselling based on usage patterns and success milestones.

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Expansion

Intra-Team Expansion ABM

Deepen value where traction already exists by introducing higher tiers or new modules.

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Expansion

New Department Login Play

Accelerate cross-team adoption when users from different departments start exploring.

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Expansion

QBR-Informed Expansion Play

Turn QBR insights into tailored expansion opportunities aligned with customer priorities.

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Expansion

Power-User to Buyer Play

Convert high-usage individuals into team-wide champions and budget holders.

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